BIO

Gegax is a sought-after business consultant and speaker. His book, The Big Book of Small Business: You Don’t Have to Run Your Business by the Seat of Your Pants, is a comprehensive guide that combines hard-nosed accountability and efficiency (profits first) with a caring approach (people first) in one practical package that honors both. Gegax is cofounder and chairman emeritus of Tires Plus, the largest independent tire store chain in the country. For more information, visit www.gegax.com.

STORY EXCERPT

One night, after a particularly blissful, meditative day, I woke up at 3 am. On the pillow next to me was a bright, glowing treasure chest. I was wide awake; this chest was definitely not a figment of my imagination. I stared at it for ten or fifteen seconds and finally thought, I’ve gotta try to touch this thing.